In conversation with Stone’s Rock (Bremen)

More and more Kizomba events arising faster and faster. Especially France, Spain, Italy and Germany are leading the list. More than 300 festivals are expected to take place in Europe in 2019. Individual parties are no longer countable. What often is missing is compliance with certain event rules and terminology. It is not uncommon for an event to be referred to as a festival, although it hardly has its structures. Bootcamps are designated, but turn out as normal workshops. Therefore, many event names are misleading. The possible disappointment of the participants may be great. In cooperation with Stone’s from Bremen we discussed the terminology and created an overview. Stone’s has been a trainer for many years and is on the road all over the world at festivals. As dance partner of Sabine Kolle from Kassel he is also involved in the organisation of the Xmas Gala Kassel. He can fall back on profound experience and has given us his opinion as a dancer.

Stone’s Rock (Bremen)

“There are event rules. I think it’s a pity that many organizers neglect the meaning of a term or don’t deal with the topic sufficiently. Many organizers organise events and mis-name or categorise them not correct, which leads to poor transparency for potential participants,” Stone’s says.

“Terms have a meaning. Where do we go if we ignore them? We all expect quality and as organizers we need to know about each event category in order to offer that quality,” Stone’s continues.

General definition of “event“:

In general, it is an event, an execution, a celebration, an event or an exhibition, often in the sporting or cultural field. It is also a gathering of people in a particular place. A distinction must be made between different categories of events such as a practice evening, party, workshop, boot camp, gala or festival.

Special event definitions in the dance area:

EXERCISE EVENING

Often organized by dance schools and dance teachers to provide a practice opportunity for students. A small dance circle that is held without a large program. A practice evening usually lasts 2-4 hours.

PARTY

Targeted meeting of participants. Sometimes a targeted audience. E.g.: dance party, Ü30 party etc. Content consists essentially of dancing. It does not matter whether it is a single party that is only held once or recurring parties, e.g. monthly dance parties on a certain date.

A BIG party only has more people, the content of the event does not change.

WORKSHOP

A training session. It generally takes place in a room with considerably fewer people than at a party. Registered participants deal theoretically and practically with a certain topic. The workshop is accompanied by a trainer or leader.

BOOTCAMP

Similar to a WORKSHOP, but even more intense and exhausting. A bootcamp also lasts longer (hours or days) than a workshop, deals intensively with a selected topic and requires more discipline. The term originally comes from the military field.

DANCE WEEKEND

An event whose goal is to dance as a priority at the weekend. It is a party that extends over the weekend. The weekend can be mixed with other activities according to taste (workshops, performances, etc.), but social dancing is in the foreground.

GALA

A gala is bigger and represents an event for a special occasion. Thus a gala is not an everyday event, but an event to celebrate a special “celebration”. A gala often lasts one day, but can also last several days. It is a noble/elegant event which is intended for a special audience. A gala is expected to be festive or elegant. At a dance gala usually various artistic performances are offered by professional or very experienced dancers/artists.

The dance, music and location quality and thus the atmosphere of the event is significantly higher than at the previously mentioned events. A gala does not necessarily need more guests than on a dance weekend, but a gala and thus the guests and the whole event holds a certain prestige and class. The audience is national and international.  Therefore suitable conditions such as hotels, catering companies etc. are required and fit the quality of the gala.

FESTIVAL

An event that lasts several days and celebrates something special. A festival is usually recurring and is held once a year. The planning often extends over a whole year. It is more international than any other event. Teachers and deejays are mostly from different countries and also the guests are more international at big festivals.

A festival usually has more guests than all other events and normally starts with 200 people and can grow up to several thousand. Prestige is not in the foreground, more the professionality of the whole event and acting artists. The teaching program is large and varied. Festivals are also often used as venues for competitions.

A festival also poses a logistical challenge. Among other things, artists and guests have to be entertained, shuttle services organised and the program perfectly planned in order to ensure smooth running. A festival offers various activities such as workshops, bootcamps, master classes or artistic performances such as shows. The invited artists must be renowned personalities and have charisma. This makes a festival special.

The participants should be offered an appropriate service such as convenient ticket purchase, hotel arrangements, directions and parking information, shuttle service hotel – location and much more. As a marginal offer for participants, shopping facilities for dance clothing or shoes, for example, will be organized.

Resume

There is a multitude of terms that are often neglected, especially by organizers in the field of events. Misleading descriptions of events can therefore lead to failure and above all, discontent among participants.

Events can be divided into different categories and are described above. Thus the sensitivity for this topic should grow and organizers should find a suitable categorization already before the publication of events.

Thank you Stone’s for your input.

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